Innehållsbeskrivning:
“…/ Alajoutsijärvi, Kimmo -- Forgotten persepctives on marketing / Ahola Eeva-Katri, Moisander Johanna, Oksanen-Ylikoski Elina, Valtonen Anu and Äyväri Anne -- Third actors as promoters of business and professional development / Halinen, Aino and Aarikka-Stenroos, Leena -- Identifying basic elements of network management: comparison between managing networks, markets, and hierarchies / Järvensivu, Timo and Nykänen, Katri -- Entry of an outsider - a study of the interaction between a group of business researchers and an artist / Jyrämä, Annukka -- International partnership and unrealized expectations: The case of Benecol / Uusitalo, Olavi H. and Grønhaug, Kjell -- The impact of company identification on individuals' investment behaviour /
Tikkanen, Henrikki and Aspara, Jaakko -- Organizational orientation in strategy interface / Tuominen
Matti, Jaakkola
Matti, Rajala Arto and Kajalo Sami…”
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